Scarcity in Marketing

There are two types of product scarcity commonly used to boost sales:

 

  1. Scarcity based on quantity – for example, “Only two seats remaining at this price!”

  2. Scarcity based on time – for example, “Final day to purchase!”

Be careful: if you increase the quantity or extend the deadline, it will feel like a gimmick. Many brands do this, but it often erodes trust. Keep it honest so customers truly value the offer and feel the urgency to act now.