📖✨ Unlock the Power of Storytelling for Your Business! 

Dive into the StoryBrand 7-Part Framework – a roadmap to captivate your audience and drive sales! 🌟

#1: A Character Every story starts with a character who wants something. Define what your customer wants, invite them into your unique story, and be known for that one thing!

#2: Has a Problem Clearly define the problem you solve; become the solution in your customers’ mental Rolodex. Make them feel, and you’ll hook them into your narrative.

#3: And Meets a Guide Shift from being a hero to a guide. Your customers seek guidance, not another hero. Position yourself as Yoda, Haymitch, or Q, offering solutions that help them overcome challenges.

#4: Who Gives Them a Plan Offer a simple plan to bridge the gap between your customers’ current state and their desired outcome. Help them envision success by outlining easy steps to work with you.

#5: And Calls Them to Action Challenge your customers to take action. Make your call to action clear and distinct, standing out like a “Buy Now” button on your website.

#6: That Helps Them Avoid Failure Communicate the stakes! Clearly outline the negative consequences of not choosing your products or services. Show them what’s at risk and why they need you.

#7: And Ends in a Success Paint a vivid picture of the positive impact your products can have on their lives. Envision success and showcase the happy ending – the life they can lead with your solutions.

StoryBrand Examples:

1.Koha Pet

If you’re looking for real eCommerce examples of the StoryBrand framework, Koha Pet is a great one to check out.

They address a common issue: many pets don’t do well on dry-food diets. Koha steps in with tasty, nutrient-rich wet food options that pets actually enjoy.

What really makes this StoryBrand example shine is the design. The visuals make the food look genuinely appealing, and the layout guides you smoothly into the sales message without feeling pushy. 

 

2. Trainertainment

 

Trainertainment works with entertainment businesses like party planners and kids’ entertainers to help them strengthen their marketing and increase sales. 

Because it’s such a niche service, the website uses the StoryBrand framework to speak directly to this specific audience.

What sets this brand apart from other StoryBrand examples is how it frames the problem. 

Instead of highlighting just one internal struggle, it shows how several challenges are connected and how they affect each other.

 

3. Arnic Business Solutions

Arnic Business Solutions has a clear value proposition: helping brands improve their sales performance.

They specialize in sales consultancy, working closely with businesses to review their sales processes, fix gaps, and set up tailored systems that help teams close more deals.

 

It’s a detailed, hands-on approach that requires experienced sales professionals who can adapt to different industries.

Since they focus on tech companies, the website uses industry-specific language and highlights strong data-security practices. This positioning helps build trust and shows they understand the expectations and concerns of tech businesses.

4. Tie Boss