1. Embrace Active Voice Active voice makes your writing clear and dynamic. Which directly engages with your readers.
Examples: – Turn “The apple pie was eaten by John,” into “John ate the apple pie.” – Instead of saying “This course has been taken by 30,500 Americans,” say “30,500 Americans took this course.”
2. Hunt the Adverbs: The occasional adverb is fine. But don’t be lazy when you can think of more descriptive ways to get your point across.
Example: “The truth was… my living room was incredibly messy.” Updated: “The truth was… my living room looked like a hurricane came through it.“
3. Six Tips for High Income as a Freelancer
- Have a great track record.
- Share your wins with your audience.
- Get credible people to talk about you.
- Always deliver on time.
- Be fun to work with.
- Never worry about anything outside of your control.
4. Great writers are regular readers.
– Analyze writing styles
– Dive into varied genres
– Keep up with industry news
Broad reading sharpens your writing edge.
5. Remove “That”
When you’re done with your copy… Run a search for the word “that” and trim as many instances as you can. You’ll see how much better the copy flows without it.
NOTE: Sometimes, you won’t be able to. So, only do it if it makes sense.
6. The hardest part of crafting copy?
Having to trim down a lot of good stuff.
7. Most folks think copywriting is just writing. But it’s:
- Sales
- Research
- Emotions
- Marketing
- Psychology
- Persuasion
- Storytelling And
- Writing.
8. Spell out the numbers.
Don’t say five, fifteen, or five hundred. Spell them out — 5, 15, 500.
But when it comes to %-s…
Instead of saying, 80% of Americans are overweight…
Say: 8 out of 10 Americans are overweight.
9. Branding Tip
If your username or email contains loads of numbers, crazy double letters, or sounds like a Powerpuff girl name… You’ll probably get ignored. Unless numbers are part of your branding, create a new account and start from scratch.
10. Be Careful with Photos in Emails
One or two images per email can increase clicks. Too many will get you into spam filters. So, don’t overdo the pictures. Include them ONLY when they add an extra layer of curiosity.
11. “Fancy Words Make Better Copy”
Simple language often has more power.
- Avoid jargon
- Speak directly to the reader
- Use clear, everyday language Clarity trumps complexity.
12. Here’s what I’d do if I had to start over with copywriting:
1. Pick one thing — emails/ads.
2. Join newsletters in my ideal niche and study them.
3. Create a portfolio with 3-5 emails/ads.
4. Reach out to 100 companies with a solid offer.
5. Land a retainer client.
6. Hire a mentor.
That’s all you need for 6 figures.
13. 6 Reasons You DON’T Get Copywriting Gigs
1. Your copy isn’t good.
2. Your portfolio is irrelevant.
3. Your outreach isn’t personal.
4. You’re not delivering on time.
5. You’re not applying for enough gigs.
6. You either follow up too often or don’t follow up enough.
Fix these, and you WILL win.
14. Copywriting Myth: “You Must Have a Natural Talent”
Talent doesn’t exist. Skills are learned.
- Practice regularly
- Study successful copy
- Seek feedback from a mentor
- Hard work and dedication improve your craft.
15. The “Buddy Test”
Imagine you’re explaining your product to a friend over a cup of coffee. If your copy sounds too stuffy or formal for that setting, it’s time to loosen it up.
Conversational copy ALWAYS beats clever copy.
16. Study Copy That Converts Learn from the best.
- Analyze successful campaigns
- Note persuasive techniques
- Apply findings to your work Studying successful copy reveals secrets to success.
But don’t just study without taking action.
17. Write Daily to Master Your Craft
Daily practice is the ONLY way to work on your skill and speed.
- Pick a topic
- Set a timer for 30 mins
- Write non-stop without editing
- Consistency helps you gain mastery and confidence.
18. Use Alliteration
Alliteration is when an initial consonant sound is repeated in consecutive or nearby words.
Examples:
- Red rose
- Good grief
- Big black bear
- Happy to hear that
- Close your cluttered closet
- The difference between dribble and drivel
19. Don’t Say This in Your Copy
Don’t say “Believe me” or “Trust me” when crafting copy. Why? Because that immediately makes the reader NOT believe/trust you. So, your copy will be much better off without these phrases.
20. “Translate” Your Copy Into Everyday Language
Most copywriters and marketers craft copy that’s hard to understand. Even the more advanced copywriters make this mistake. And they wonder why their conversions tank.
21. Copywriting is NOT about writing what you want to say.
It’s about writing what your audience needs to hear, in the way they need to hear it. Don’t just say, “Our product is powerful.” Say, “Finally! A tool that saves you 6 hours/week without making you feel like you need a PhD in software.”
Copy that converts meets your readers where they already are.
22. The best copywriters I know are control freaks.
Let me explain. They don’t just write copy. They obsess over:
- Funnel logic
- Ad targeting
- CTA placement
- Offer positioning
- The backend sequence
They control the entire customer experience, from the ad to the upsell.
23. Copywriting Myth: “Copywriting Is Just Writing”
Nope.
Copywriting is also psychology, marketing, and strategy.
- Study buyer’s behavior
- Apply strategic thinking
- Master basic marketing principles
Copywriting is not just writing. It’s salesmanship in print.
24. Always Back Up Your Claims
This might sound too basic. But I see even more advanced writers make this mistake too often. They don’t back up their claims. This is especially crucial in health and supplements copy.
The basic rule is that if you make any claims — no matter the niche — you MUST always provide a credible source for them.
25. Use Visual Anchoring
Visual words/phrases create vivid mental imagery that anchors your message in the reader’s mind.
Example:
“Our program is fast.” = Its wrong
“Our program zips through tasks like a lightning bolt, leaving competitors in a cloud of dust.” = Perfect
26. Don’t Be Creative
New copywriters create. Veteran copywriters assemble. When you’re new to the copy game, it’s tempting to be creative. But that’s a surefire way to fail.
Why? Because high-converting copy is not creative. It follows a proven structure.
27. Optimize for Readability
Make your copy skimmable with:
- Bullet points
- Subheadings
- Short paragraphs
Reading ease leads to engagement. Engagement leads to more leads and sales.
28. Use Phrasal Verbs
Phrasal verbs add a natural, informal tone to your writing. Often, they can simplify a concept, making your message more accessible.
Examples:
- Instead of “commence,” use “kick off.”
- Replace “investigate” with “look into.”
- Swap “postpone” for “put off.”
28. Cool Copywriting Tip to Boost Your Conversions
Just add the current year to your headline/email.
Example: “How Non-Native Copywriters Who Have NEVER Written a Single Piece of Copy Are Landing Clients in 2025”
29. Address Objections Early
Because that’s the best way to build trust.
- List potential doubts
- Provide solutions
- Offer proof
Pre-handling objections will lower your reader’s guard and increase your sales.
When you work with a brand, you must know the top 3 objections to purchase and dismantle them in every email you send out.
30. Five Quick Tips to Craft Great Stories
- Start in the middle of the action.
- Add sensory details to the story.
- Write with one specific person in mind.
- Start with short sentences but mix short and long ones.
- Be vulnerable because that makes your story relatable.