The Most Overloaded Job Title in Marketing

Social Media Management

Content Creation

  • Copywriter
  • Graphic Designer
  • Photographer
  • Videographer
  • Video Editor
  • Motion Graphics Artist

Strategy & Planning

  • Content Strategist
  • Campaign Planner
  • Audience Researcher
  • Competitive Analyst

Paid & Performance

  • Paid Social Specialist
  • Analytics & Reporting Analyst

Community & Communications

  • Community Manager
  • Crisis Communications Specialist
  • Influencer / Creator Relations Manager

Listening & Intelligence

  • Social Listening Specialist
  • Trend Researcher

Operations

  • Scheduling & Publishing Coordinator
  • Platform Specialist (TikTok, Instagram, LinkedIn etc.)

Yet somehow, we’ve conveniently bundled all of them under one title: social media manager.