The Most Overloaded Job Title in Marketing

“Content is fire and social media is gasoline. Great content alone is not enough. Social media amplifies that content and spreads it to people who would never find it otherwise.” – Jay Baer.

Social Media Management

Content Creation

  • Copywriter
  • Graphic Designer
  • Photographer
  • Videographer
  • Video Editor
  • Motion Graphics Artist

Strategy & Planning

  • Content Strategist
  • Campaign Planner
  • Audience Researcher
  • Competitive Analyst

Paid & Performance

  • Paid Social Specialist
  • Analytics & Reporting Analyst

Community & Communications

  • Community Manager
  • Crisis Communications Specialist
  • Influencer / Creator Relations Manager

Listening & Intelligence

  • Social Listening Specialist
  • Trend Researcher

Operations

  • Scheduling & Publishing Coordinator
  • Platform Specialist (TikTok, Instagram, LinkedIn etc.)

Yet somehow, we’ve conveniently bundled all of them under one title: social media manager.