Security industry is born of “what if someone breaks in”
Backup services are born of “what if my data gets lost”
Legal services are born of “what if I get sued”
Healthcare is born of “what if I fall sick”
Firefighting services are born of “what if something catches fire”
Cybersecurity is born of “what if sensitive information is stolen”
Pensions are born of “what if I can’t work when I’m old”
Warranties are born of “what if this product fails”