People who don’t really understand marketing, yet still end up doing well.
Examples: indie hackers, content creators.People who understand marketing and also believe that randomness and probability play a significant role.
Examples: entrepreneurs who failed many times and learned how to take small bets to turn the odds in their favour.People who got lucky once and then pontificate about marketing because of that one big win.
Examples: big-corporation CEOs or VC-funded CEOs who succeeded mainly because there happened to be strong demand for their product (pure randomness).
Common traits among all successful business owners:
Make small experiments
Keep what works, discard what fails
Ensure failures are cheap and reversible
Do not rely on forecasts or detailed long-term plans