Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.
How to do Newsjacking?
When news breaks in your marketplace, reporters and analysts are searching for experts to weigh in. Newsjacking puts you in front of the media — with minimal effort!
As the story unfolds in real time, buyers start paying attention to products and services relevant to the news.
Newsjacking not only generates sales leads but also brings in new customers — for free!
It’s one of the fastest ways to grow your business.
After I shared Oreo’s post from the Super Bowl power outage, I got a comment from David Meerman Scott — the man who actually coined the term “Newsjacking.”
