Not varieties.
Not ambience.
Not pricing.
Not serving fast.
It’s taste.
When you make it HEALTHY and TASTY, you give people a real reason to talk about your restaurant with others.
But how do you make it healthy and tasty?
You need to buy natural ingredients free from preservatives, added flavors, and all kinds of items considered unhealthy.
What about the cost of making it?
If you care too much about pricing, you’re going to lose. Because people who care about health are ready to spend a little more to buy healthy food for their families. You don’t need to cut corners to reduce cost just cut the unhealthy ones.
How to sell and market it?
Write a clear copy explaining why people need to eat healthy food and why you’re offering it, that’s enough at the beginning. Work with a nutritionist to create a special meal for fitness enthusiasts, and buy ad space in nearby gyms to market it.
But what about pricing?
You can still make it work.
Create smart pricing packages with clear anchors, thoughtful bundles, and meaningful upsells. That way, you create value, not discounts.
Examples:
1. A “Family Wellness Meal” bundle gives an emotional touch and offers a wholesome meal at a thoughtful price.
2. A “Chef’s Healthy Combo” acts as a price anchor and helps customers see the real value behind your menu.
3. An upsell like “Add a cold-pressed juice for ₹99” encourages a healthier choice without feeling pushy.
By marketing your business this way, you are not competing with processed foods, fast foods, or people who care more about cost than eating healthy.
Only people who value the well-being of themselves and their families will buy from you. Whenever they think about eating healthy, they will think of you, not about how expensive you are.
You will be the only one that matters to them. That’s the great positioning for your business.
“Positioning is not about using clever words. It is about clearly communicating what job your product has been hired to do and what your team must do to keep that promise.”