SEO Expert: This is how you can rank your website.
Google: Everyone has a plan until they get hit by my algorithm.
SEO Expert: Yep, I’m an ex-SEO now.
Google’s the real boss when it comes to SEO. They keep changing the game with their algorithm updates. But some overconfident SEOs acted like Google would never change.
And a lot of those who warn “be careful with SEO” haven’t actually tried to diversify. They just stuck to SEO and didn’t explore other ways to bring in traffic.
When the dust settled, only the SEOs who mixed in email marketing, social media (think YouTube and Facebook groups), and some paid ads alongside SEO survived.
Now they get how unpredictable online marketing really is and why you can’t rely on just one channel.