You don’t learn marketing by reading a marketing book cover to cover or by going through business books.
That kind of front-loaded information rarely sticks.
Once you actually start and face success or failure, you begin to understand. Real learning comes through testing, not theory.
Some books or posts do share valuable lessons drawn from experience, and those are useful.
But they won’t stay with you for long until you are confronted by the reality of the market. That’s when lessons truly stick.
Test, test, test. Learn, learn, learn.
Avoid repeating the same mistakes, but never stop testing and learning.
Marketing is one of the few fields where nothing is permanent.
It is okay and even necessary to have a childlike spirit: to start fresh every day and try new ideas without taking huge risks.
That is how you move forward in both business and life.
While in academia there is no difference between academia and the real world, in the real world, there is. – Nassim Nicholas Taleb