You don’t learn marketing by reading a marketing book cover to cover or going through a business book.
That kind of front-loaded information never really sticks.
Once you actually start and face success or failure, you begin to understand. Real learning comes through testing, not theory.
Some books or posts share valuable lessons from experience and those are great, but they will not stay with you for long until you are hit by the reality of the market. That is when lessons stick.
Test, test, test. Learn, learn, learn. Avoid repeating the same mistakes but never stop testing and learning.
Marketing is the only field where nothing is permanent.
It is okay and even necessary to have a childlike spirit, to start fresh every day, and to try new ideas without taking huge risks.
That is how you move forward in both business and life.
While in academia there is no difference between academia and the real world, in the real world, there is. – Nassim Nicholas Taleb