When the wind dies down, it’s easy to tell which is a bird and which is just paper.
The same goes for marketing.
Just because you’re getting sales doesn’t mean your product truly solves the customer’s problem.
Sometimes, clever campaigns, discounts, or hype can drive sales temporarily.
But if your product doesn’t genuinely address the customer’s job, that success won’t last.
Once the marketing “wind” dies down and trends fade customers will quickly abandon anything that fails to deliver real value.
- Remember the fidget spinner craze back in 2017? It blew up overnight thanks to viral videos and nonstop marketing buzz. But as soon as that hype died down, people just lost interest. It never solved any stress as they claim. The truth is, it never really solved a problem or gave lasting value. That sudden sales boom was temporary, showing that if your product doesn’t truly meet what customers need, success won’t stick around.
- Juicero was touted as an extraordinary gadget, but when people who bought it found out they could get the same result by simply squeezing the juice packs by hand, the hype quickly died down. Once customers realized this, they felt like they’d fallen victim to an overpriced product.
- Theranos gained massive hype because big players praised the CEO for the “revolutionary” idea. But when the investigation report came out, everyone realized the product didn’t live up to its claims and it became a grand failure.