📖✨ Unlock the Power of Storytelling for Your Business! 🚀 Dive into the StoryBrand 7-Part Framework – a roadmap to captivate your audience and drive sales! 🌟 #1: A Character 🎬 Every story starts with a character who wants something. Define what your customer wants, invite them into your unique story, and […]
StoryBrand Framework – Examples Read More »
Teaming up with the powerhouse marketing agency Anomaly, Google Pixel has launched a groundbreaking campaign featuring 3D anamorphic DOOH! Anomaly brought the Pixel Fold to life with larger-than-life 3D illusion billboards and dynamic animations, showcasing its sleek design and immersive display features in an extraordinary way. This exclusive behind-the-scenes footage captures
Google Pixel: Break the Mold Read More »
To herald the arrival of Dracula on BBC screens, the creative minds at BBC Creative have been hard at work crafting specially designed posters infused with the same haunting wit as the eagerly anticipated TV series. Crafted by the brilliant minds behind the acclaimed Sherlock series, Mark Gatiss and Steven
BBC Dracula: Clever Interplay of Shadows and Stakes Read More »
Move beyond the realm of a thousand pictures and delve into the dynamic world of video creation with tools like Tella.tv. This isn’t an advertisement; it’s a recommendation for unlocking the potential of your content. By leveraging tools such as Tella.tv, you can craft remarkable videos that go beyond the limitations of static images. However, remember,
1 Video > 1000 Pictures Read More »
Until you know your customers worldview, marketing is a conundrum. Instead of making a serious effort to know their customer’s worldview marketers and business people are still living in the day dream that “People care more about their brand purpose” “In reality, they only care about whether it solves their problem, assists them, and enables
Understand Your Customer’s Worldview Read More »
Looking to position your product as the star of your advertisement? Highlight how it helps the lives of your clients! Take a cue from Volkswagen Park Assist ad created by Eric Schoeffler and his team at DDB Tribal Berlin, who successfully captured attention and boosted sales for Volkswagen by showcasing sleek optional features, such as
Volkswagen Park Assist: Hedgehog and Fish Read More »
In a world where products often come with limited warranties, EastPak has emerged as a trailblazer with its groundbreaking 30-year warranty on backpacks. This unique promotion clearly conveys the durability and long-lasting nature of its product. For many, a backpack is an essential companion on life’s journey, accompanying individuals through school, work, and adventures. Recognizing
EastPak: Powerful way to convey their warranty Read More »
In the ever-evolving landscape of marketing, one brand has seamlessly bridged the gap between the digital and physical realms by embracing a design principle known as skeuomorphism. New Balance, a renowned athletic footwear brand, has successfully translated elements typically associated with digital platforms onto physical banners, creating a magical and cohesive brand experience across
New Balance: Bridging Digital & Physical Worlds Read More »
Seth Godin about LittleMismatched.com In the world of socks, conformity has long been the norm – until LittleMissMatched.com came along. If you recall the Purple Cow days, you might remember the quirky charm of this sock company that dared to be different. I recently received a case of socks from them, and here’s why
LittleMismatched – Gone To The Edges Read More »
