Author

Curiosity drives us. We test, fail, and iterate. Data guides our decisions. Assumptions are questioned. Insights turn into action. Collaboration multiplies results. Small experiments change everything.

Big corporations are always fearful of making mistakes, which really forces them to go for pain-free, loss-free solutions.  In reality, there is no such thing; we learn everything through trial and error.  They may hire great marketing consultants to come…

Faber-Castell True Color shows exactly what you can create with their products.   Their intended audience includes both children and adults with creative hobbies.   To reflect the real colors their customers seek, they designed this ad to demonstrate what…

Harley-Davidson used their parts and accessories to create a rider’s portrait.   A passionate biker who dreams of owning a Harley-Davidson will envision this when they see the words “Build yours.”   It speaks directly to the biker’s language, while…

To demonstrate their global reach, FedEx used continental maps as buildings to highlight their ability to deliver across different parts of the world through their shipping networks. FedEx makes you feel that no matter how far apart you are, your…

If you’ve seen the tree signs on streetlights, you might have given them a hard look.   But what if a cheetah were resting on top? You would be terrified.   That’s what Sarova Hotels did in Kenya to raise…

In 2015, to celebrate a new law in London allowing people to rent their homes for 90 days, Airbnb created a floating house on the Thames.   It was more than a PR stunt. They also created a contest to…

To uncover demand, you must understand way more than who your customer is.  What’s causing them to make a purchase?  It’s understanding value from the customer-side of the world as opposed to the product-side of the world. It’s about realizing…

How did they flip the script?   At the beginning of the video, you see legendary football players from the men’s team.   But it’s not really about them. Using AI and deepfake technology, the ad reveals that it’s actually…

Cart abandonment emails are a great way to win back lost sales and encourage customers to complete their purchases.   With Compelling subject lines, clear calls to action, and a sense of urgency can be used to motivate customers to…

“What if those bottles of water you waste money on were filled with dirty water?”   This UNICEF campaign encouraged people to redirect the money they spend on bottled water toward providing clean drinking water in underserved communities.   This…

Marketing is every bit of contact your company has with anyone in the outside world. That means a lot of marketing opportunities. It does not mean investing a lot of money. – Jay Conrad Levinson.   It means opportunities are…

Perfect example of Guerrilla Marketing.   Atlanta’s Glide Pizza pulled off a genius marketing stunt. (Here’s the video)   A guy ran around wearing a QR code that anyone could scan to get a free pizza. But here’s the catch:…

Have No Ego – You will look like an idiot if your idea fails, and that’s okay. Marketing is about testing and experimenting, not always being right.  Embrace Vulnerability – Even if you have doubts, you must be ready to…

Investing more in healthcare by:   Inventing new drugs Creating innovative equipment Funding research Opening gyms Launching healthcare startups Developing new wellness supplements every year This isn’t the right way to solve healthcare issues — it’s a downstream approach.  …

 Celebration cake design matters more than taste.   People who buy cakes for special occasions want the day to be remembered.   Whether it’s their child’s first birthday, their fifth wedding anniversary, or their parents’ 70th birthday.   Remember, they…

Marketing is just dabbling with crazy ideas in reality. Even if you don’t hit a home run, you still need to bring curiosity and vulnerability into the real world again and again.   Even if you fail, don’t be discouraged.…

Luxury brands should never try to scale because being abundant is the only way to reach more people.   But when everyone starts buying your products, do you think the people who buy them to show off will still see…

Pet food is for humans because even if your pet eats it, you are the one buying it.   That’s why it comes in different flavors, powerful packaging, and great copywriting (like “healthy gut”).   Pets don’t know anything about…

Dagobert is an indie hacker who created Logology.co with his wife to automate logo creation for users.   During the first few years, they struggled a lot to gain traction, so he turned to X.com to attract users. To do…

Here’s what Dharmesh Shah Co-Founder, CTO of Hubspot.com says   An incidental impact of vibe coding and agentic coding: Website domains are becoming more valuable.   The reason is that it is now easier (and cheaper) to build something of…

Every post, every piece of content, every video they share connects deeply with their audience because it’s genuine and relatable.   They openly share: What they’re working on right now How clueless they were when they first started The prejudices…

AI really helps people who already know what they are doing. But for others, it has created the illusion that you can prompt your way to expertise.   Real expertise comes from understanding the deep underlying mechanisms, which we learn…

Email Marketing = Permission Marketing.   The term, coined by Seth Godin, means this: “Permission marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them.”   Yet, many…

CEO must think like a marketer. CTO must think like a marketer. CMO must think like a marketer. Product Manager must think like a marketer. Software Engineer must think like a marketer. Software Designer must think like a marketer. Sales…

“Giving Yourself Permission Is Easier Than Getting It From Others”   There’s no point in history when giving yourself permission to start what you want in life on your own terms has been more possible than now.   “Giving yourself…

Healthy food has a marketing problem, and most companies are ignoring it.   Food brands keep obsessing over how to sell the most products, but that’s a downstream way of thinking.   The right question is: How do we get…

Word of Mouth Marketing is the single most powerful marketing tool, after all.   Although you don’t have complete control over it, you can still run various small, low-cost experiments to help your customers spread the word about your company…

Learn to create pricing page like @basecamp     Plans are super clear—easy to spot differences Honest, no-BS descriptions help you pick fast Features in bullets = quick and painless reading Pricing upfront, no sneaky fees—Pro Unlimited is a flat…

Truth: People can smell snake-oil tactics from miles away. @IKEA always does what they stand for. Even their ads speak truth without exaggeration. Value first: Offer something genuinely useful before expecting anything in return. @dagorenouf offers value like crazy before expecting anything…

Don’t stress about competitors or worry that your customers already have plenty of options. In fact, competition can be an opportunity—it forces you to focus on what you can add and how to make it meaningful for a specific audience.…

“No money on advertising is not equivalent to no money on marketing.”   Product creation plays a huge role in marketing. Please don’t forget this fact.   The product is the leading side of marketing, not the doing side of…

Heroism is revered worldwide, a phenomenon deeply rooted in mythology through to the present day. The need for a “Save The Day” hero, however, is a sign of something gone wrong, a sign of failure not success. It’s high time…

This is a perfect example of fanocracy. Peter Askew (@searchbound), affectionately known as “Onion Guy” by his customers, received this response from an 88-year-old customer. “The best marketing doesn’t feel like marketing it feels like magic to your fans. Fans…

Marketing is not something you do at the end. A great product is great marketing in itself. The product always plays a huge role—no one will buy an average-quality product just because it’s been advertised well.   In B2B, it’s…

As companies grow wealthier, they increase their marketing budgets. The most experienced marketers often resist trial and error because they feel obliged to spend the funds on running ads that show instant results to management. That’s how they stay relevant…

A salesperson selling hospital beds spent a day observing patients.   They quickly realized that simply understanding the hospital’s needs wasn’t enough.   They saw how nurses had to constantly help patients whenever something fell or a task was difficult.…

Nobody needs to love your ads as long as they increase sales. No strings attached.   “If it doesn’t sell, it isn’t creative. Awards are nice, but they do not pay the bills. I do not regard awards as an…

Profit is sanity. Revenue is vanity.   Revenue alone doesn’t show the full picture. Profit is what keeps your business sane and sustainable.   Thanks for sharing, Olly (Senja CEO)

Marketing is nonlinear.   You don’t have to follow a strict sequence.   You already know why you started.   May be your personal frustration Complaints you heard from others Idea from nowhere to make it better Stay curious. Experiment…

Never Sugarcoat Marketing Marketing is challenging and governed by complex underlying factors. Successful companies and influencers make it look easy, but it’s not. Every campaign, industry, and business is different. You won’t get the same results twice. Find the truth…

Customer: I want to buy a mattress. Competitor 1: I sell mattresses.Competitor 2: I sell mattresses.Competitor 3: I sell mattresses.Competitor 4: I sell mattresses.Competitor 5: I sell mattresses.Competitor 6: How have you been sleeping this past week?   Now you…

There are two types of product scarcity commonly used to boost sales:   Scarcity based on quantity – for example, “Only two seats remaining at this price!” Scarcity based on time – for example, “Final day to purchase!” Be careful:…

The European Union has a marketing problem.   It continues to act as if nothing has changed, ignoring realities such as declining birthrates, poor customer service, entrepreneurs leaving the EU, Online entrepreneurs registering companies elsewhere, weak immigration policies, and interference…

Even in the age of AI, the core principles of marketing don’t change. Why? Because it’s still humans making the decisions. Even if AI agents start buying things for us, they’ll be acting on what we tell them because we…

Marketing is always out of syllabus.   Charlie Munger once told this story:   In a rural Texas school, a teacher asked, “If there are nine sheep in a pen and one jumps out, how many are left?”   “Eight!”…

Great insights from @Pauline_Cx on how to find a SaaS idea?   → Read 1-star reviews of existing tools → List what sucks → Fix one   Congratulations, you now have a good business base. Most valuable innovations come from…

Removing friction often matters more than adding features. Users get frustrated by anything that slows them down or makes a process complicated.   Your authentication page doesn’t need:   Email login Sign-up form OTP Something as simple as “Login with…

When Peter Askew tried building a business around VidaliaOnions.com, it wasn’t just luck that helped him. After a lot of effort, he teamed up with Aries Haygood, the owner of A&M Farms.   Gradually, he started selling onions online, and…