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Knowing when to quit is a skill anybody can develop.   As far as start-ups are concerned, founders need to know when to give up because time is precious. Seth Godin on Giving up vs Quitting One software company I…

Speak with your product development team and ask them to list out all the they think their customers might use their product for.   Now sit with your customer service team and ask all the problems their customer reach out…

Free tools and free courses are the best way to show your intention to help your prospects.   No one will sign up for or use your service voluntarily until they believe there is something in it for them.  …

“If you are a tourism brand looking to attract foreigners, do you have your website available in your local language?”   I hope not.   You should offer languages based on the people you want to attract.   That’s why…

If an influencer tries a product given by a brand and genuinely loves it, and then shares their unfiltered experience online. Do you think people will be turned off? Absolutely not.   That is exactly what an influencer should do.…

Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed. How to do Newsjacking?   When news breaks in your marketplace, reporters and analysts are searching for experts…

To test your ideas with existing tools is the greatest gift of the 21st century.   But an abundance of tools doesn’t mean more people are going to try.   Everything starts with courage. Exposing your vulnerability is the first…

Security industry is born of “what if someone breaks in” Backup services are born of “what if my data gets lost” Legal services are born of “what if I get sued” Healthcare is born of “what if I fall sick”…

If you are always starting from how AI is going to replace you, then you will often be in panic mode. But if you think about how far it can help an individual extend their limits to achieve more than…

You don’t learn marketing by reading a marketing book cover to cover or going through a business book.   That kind of front-loaded information never really sticks.   Once you actually start and face success or failure, you begin to…

If you really want your customers to take you seriously, remove the free plan.   A free trial is enough, or you can offer a small starter tier—that’s the best approach.   Even if you’re a VC-funded company, this is…

What works once may not work again. What works in one situation may not work in another.   Reality is complex, so you need to keep testing, because what seems obvious often turns out nonobvious in execution.   As Yogi…

As a Marketer:   You need to write even when no one is reading. You need to send DMs even when the answer is “No.” You need to remove friction even when no one asked for it. You need to…

There is a small shop in Tirunelveli, a district in Tamil Nadu, India.   For more than 125 years, they have been selling Halwa—and even today, they still run only a single shop.   Since their inception, the only change…

When it comes to advertising, think like a salesperson with only a few seconds to grab a client’s attention.   This mindset helps you dig deeper to understand:   What job this product is being “hired” to do How it…

In the movie IT, Pennywise the clown, with his red balloon, plays a menacing role that terrifies viewers even in the trailer.   They used this red balloon to market the movie on the streets with a shoestring budget:  …

Have a strong appetite for figuring things out Take small bets without breaking your budget Filter out the best ideas you want to execute Skip big risks, take small bets. When in doubt, never test the waters with one leg…

With AI on the rise and algorithms constantly messing things up, your posts won’t reach all your followers.   Email marketing is the best way to stay top of mind. Write as if you’re speaking to a single person not…

No one becomes a real entrepreneur without being punched by reality multiple times.   Entrepreneurship isn’t something you can learn solely from others, books, or courses—it’s learned through your own experience.   Even if you study the same lessons, it…

Curiosity drives us. We test, fail, and iterate. Data guides our decisions. Assumptions are questioned. Insights turn into action. Collaboration multiplies results. Small experiments change everything.

Big corporations are always fearful of making mistakes, which really forces them to go for pain-free, loss-free solutions.  In reality, there is no such thing; we learn everything through trial and error.  They may hire great marketing consultants to come…

Faber-Castell True Color shows exactly what you can create with their products.   Their intended audience includes both children and adults with creative hobbies.   To reflect the real colors their customers seek, they designed this ad to demonstrate what…

Harley-Davidson used their parts and accessories to create a rider’s portrait.   A passionate biker who dreams of owning a Harley-Davidson will envision this when they see the words “Build yours.”   It speaks directly to the biker’s language, while…

To demonstrate their global reach, FedEx used continental maps as buildings to highlight their ability to deliver across different parts of the world through their shipping networks. FedEx makes you feel that no matter how far apart you are, your…

If you’ve seen the tree signs on streetlights, you might have given them a hard look.   But what if a cheetah were resting on top? You would be terrified.   That’s what Sarova Hotels did in Kenya to raise…

In 2015, to celebrate a new law in London allowing people to rent their homes for 90 days, Airbnb created a floating house on the Thames.   It was more than a PR stunt. They also created a contest to…

To uncover demand, you must understand way more than who your customer is.  What’s causing them to make a purchase?  It’s understanding value from the customer-side of the world as opposed to the product-side of the world. It’s about realizing…

How did they flip the script?   At the beginning of the video, you see legendary football players from the men’s team.   But it’s not really about them. Using AI and deepfake technology, the ad reveals that it’s actually…

Cart abandonment emails are a great way to win back lost sales and encourage customers to complete their purchases.   With Compelling subject lines, clear calls to action, and a sense of urgency can be used to motivate customers to…

“What if those bottles of water you waste money on were filled with dirty water?”   This UNICEF campaign encouraged people to redirect the money they spend on bottled water toward providing clean drinking water in underserved communities.   This…

Marketing is every bit of contact your company has with anyone in the outside world. That means a lot of marketing opportunities. It does not mean investing a lot of money. – Jay Conrad Levinson.   It means opportunities are…

Perfect example of Guerrilla Marketing.   Atlanta’s Glide Pizza pulled off a genius marketing stunt. (Here’s the video)   A guy ran around wearing a QR code that anyone could scan to get a free pizza. But here’s the catch:…

Have No Ego – You will look like an idiot if your idea fails, and that’s okay. Marketing is about testing and experimenting, not always being right.  Embrace Vulnerability – Even if you have doubts, you must be ready to…

Investing more in healthcare by:   Inventing new drugs Creating innovative equipment Funding research Opening gyms Launching healthcare startups Developing new wellness supplements every year This isn’t the right way to solve healthcare issues — it’s a downstream approach.  …

 Celebration cake design matters more than taste.   People who buy cakes for special occasions want the day to be remembered.   Whether it’s their child’s first birthday, their fifth wedding anniversary, or their parents’ 70th birthday.   Remember, they…

Marketing is just dabbling with crazy ideas in reality. Even if you don’t hit a home run, you still need to bring curiosity and vulnerability into the real world again and again.   Even if you fail, don’t be discouraged.…

Luxury brands should never try to scale because being abundant is the only way to reach more people.   But when everyone starts buying your products, do you think the people who buy them to show off will still see…

Pet food is for humans because even if your pet eats it, you are the one buying it.   That’s why it comes in different flavors, powerful packaging, and great copywriting (like “healthy gut”).   Pets don’t know anything about…

Dagobert is an indie hacker who created Logology.co with his wife to automate logo creation for users.   During the first few years, they struggled a lot to gain traction, so he turned to X.com to attract users. To do…

Here’s what Dharmesh Shah Co-Founder, CTO of Hubspot.com says   An incidental impact of vibe coding and agentic coding: Website domains are becoming more valuable.   The reason is that it is now easier (and cheaper) to build something of…

Every post, every piece of content, every video they share connects deeply with their audience because it’s genuine and relatable.   They openly share: What they’re working on right now How clueless they were when they first started The prejudices…

AI really helps people who already know what they are doing. But for others, it has created the illusion that you can prompt your way to expertise.   Real expertise comes from understanding the deep underlying mechanisms, which we learn…

Email Marketing = Permission Marketing.   The term, coined by Seth Godin, means this: “Permission marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them.”   Yet, many…

CEO must think like a marketer. CTO must think like a marketer. CMO must think like a marketer. Product Manager must think like a marketer. Software Engineer must think like a marketer. Software Designer must think like a marketer. Sales…

“Giving Yourself Permission Is Easier Than Getting It From Others”   There’s no point in history when giving yourself permission to start what you want in life on your own terms has been more possible than now.   “Giving yourself…

Healthy food has a marketing problem, and most companies are ignoring it.   Food brands keep obsessing over how to sell the most products, but that’s a downstream way of thinking.   The right question is: How do we get…

Word of Mouth Marketing is the single most powerful marketing tool, after all.   Although you don’t have complete control over it, you can still run various small, low-cost experiments to help your customers spread the word about your company…

Learn to create pricing page like @basecamp     Plans are super clear—easy to spot differences Honest, no-BS descriptions help you pick fast Features in bullets = quick and painless reading Pricing upfront, no sneaky fees—Pro Unlimited is a flat…