“No money on advertising is not equivalent to no money on marketing.” Product creation plays a huge role in marketing. Please don’t forget this fact. The product is the leading side of marketing, not the doing side of…
Heroism is revered worldwide, a phenomenon deeply rooted in mythology through to the present day. The need for a “Save The Day” hero, however, is a sign of something gone wrong, a sign of failure not success. It’s…
This is a perfect example of fanocracy. Peter Askew (@searchbound), affectionately known as “Onion Guy” by his customers, received this response from an 88-year-old customer. “The best marketing doesn’t feel like marketing it feels like magic to your fans. Fans…
Marketing is not something you do at the end. A great product is great marketing in itself. The product always plays a huge role—no one will buy an average-quality product just because it’s been advertised well. In B2B, it’s…
As companies grow wealthier, they increase their marketing budgets. The most experienced marketers often resist trial and error because they feel obliged to spend the funds on running ads that show instant results to management. That’s how they stay relevant…
A salesperson selling hospital beds spent a day observing patients. They quickly realized that simply understanding the hospital’s needs wasn’t enough. They saw how nurses had to constantly help patients whenever something fell or a task was difficult.…
Nobody needs to love your ads as long as they increase sales. No strings attached. “If it doesn’t sell, it isn’t creative. Awards are nice, but they do not pay the bills. I do not regard awards as an…
Profit is sanity. Revenue is vanity. Revenue alone doesn’t show the full picture. Profit is what keeps your business sane and sustainable. Thanks for sharing, Olly (Senja CEO)
Marketing is nonlinear. You don’t have to follow a strict sequence. You already know why you started. May be your personal frustration Complaints you heard from others Idea from nowhere to make it better Stay curious. Experiment…
Never Sugarcoat Marketing Marketing is challenging and governed by complex underlying factors. Successful companies and influencers make it look easy, but it’s not. Every campaign, industry, and business is different. You won’t get the same results twice. Find the truth…
Customer: I want to buy a mattress. Competitor 1: I sell mattresses.Competitor 2: I sell mattresses.Competitor 3: I sell mattresses.Competitor 4: I sell mattresses.Competitor 5: I sell mattresses.Competitor 6: How have you been sleeping this past week? Now you…
There are two types of product scarcity commonly used to boost sales: Scarcity based on quantity – for example, “Only two seats remaining at this price!” Scarcity based on time – for example, “Final day to purchase!” Be careful:…
The European Union has a marketing problem. It continues to act as if nothing has changed, ignoring realities such as declining birthrates, poor customer service, entrepreneurs leaving the EU, Online entrepreneurs registering companies elsewhere, weak immigration policies, and interference…
Even in the age of AI, the core principles of marketing don’t change. Why? Because it’s still humans making the decisions. Even if AI agents start buying things for us, they’ll be acting on what we tell them because we…
Marketing is always out of syllabus. Charlie Munger once told this story: In a rural Texas school, a teacher asked, “If there are nine sheep in a pen and one jumps out, how many are left?” “Eight!”…
Great insights from @Pauline_Cx on how to find a SaaS idea? → Read 1-star reviews of existing tools → List what sucks → Fix one Congratulations, you now have a good business base. Most valuable innovations come from…
Removing friction often matters more than adding features. Users get frustrated by anything that slows them down or makes a process complicated. Your authentication page doesn’t need: Email login Sign-up form OTP Something as simple as “Login with…
When Peter Askew tried building a business around VidaliaOnions.com, it wasn’t just luck that helped him. After a lot of effort, he teamed up with Aries Haygood, the owner of A&M Farms. Gradually, he started selling onions online, and…
Are you even a marketer if you haven’t been punched by the market at least 50 times? “Even if you think you can crack it, the truth will still land a few blows.” That’s okay and that’s natural. …
The internet hasn’t made marketing easier, but it has created far more opportunities than ever before. It’s like having more walls to throw spaghetti at and see what sticks. Before the internet, figuring out what worked took enormous…
Pieter Levels @levelsio One of the most important things I’ve ever read was this by @shl “The market you’re in will determine most of your growth” It sounds basic but it’s not. You think how much you work on your…
Socks are a commodity, but @LittleMissMatch knew how to market standing out. Mattresses are a commodity, but @Casper knew how to market better sleep. @BYDCompany is a commodity, but they knew how to market affordability. Water is…
From time to time, seek opinions from outsiders to gain a fresh perspective on how things really work. Being too deeply involved in your business can create a veil you can’t remove. An objective outside view can reveal…
Fragile Marketer: Who relies on social media followers, SEO, and getting Google sales rep advice to run Google Ads; ignoring customer service team advice, not bothering with inputs from product developers. Robust Marketer: Mostly focusing on paid advertising (social…
When Antoine was a prisoner of war, he discovered the nutritional value of potatoes. But at the time, they were considered animal feed, and people avoided them, believing they could cause disease. To overcome this prejudice, he served potato dishes…
Despite 93 percent of French people believing that switching to electric cars requires more infrastructure, better autonomy, or living in a big city, Renault proved them wrong in a big way. In partnership with Publicis Conseil, Renault transformed Appy,…
Probability is not a mere computation of odds on the dice or more complicated variants; it is the acceptance of the lack of certainty in our knowledge. — @nntaleb You can’t be sure how it’s going to work out,…
Once you become a commodity, even a price increase of 50 cents will be perceived as expensive by customers. Example: Supermarkets Many staple goods, like basic groceries, are commoditized, so price sensitivity is very high. Customers quickly notice…
Status is your perceived position in a social hierarchy—the respect, admiration, or influence people believe you have. It can come from many sources: Material: wealth, possessions, job title, home, cars. Social: who you know, the groups you belong…
Don’t underestimate or overestimate marketing. Always give it the respect it deserves. If you underestimate it, you’re going nowhere. Many entrepreneurs still believe a great product alone will bring customers. But no matter how great you think your product…
SEO Expert: This is how you can rank your website.Google: Everyone has a plan until they get hit by my algorithm.SEO Expert: Yep, I’m an ex-SEO now. Google is the real boss when it comes to SEO. It constantly changes…
Are you even a marketer if your campaign has never made any sales?Are you an investor if you’ve never lost money?Are you even an entrepreneur if you’ve never felt completely clueless?Are you even a salesperson if 100 messages have gone…
Anyone can do marketing, if they have Brain — to think strategically and creatively. Common sense — to keep things practical and focused on real problems. Action — because ideas alone don’t move the needle. Patience — since results…
Customer Service = Reactive Customer Experience = Proactive Your primary job is to anticipate customer needs and address them before they come to you with a problem. If you are always thinking in terms of downstream instead of…
Marketing is the only profession where, even if you don’t know what you’re doing, simply tinkering with your product based on assumptions about your customers can still take you a long way. Here’s what 21st Century greatest thinker says…
When the wind dies down, it’s easy to tell which is a bird and which is just paper. The same goes for marketing. Just because you’re getting sales doesn’t mean your product truly solves the customer’s problem. Sometimes, clever campaigns,…
Marketing is one of those fields where, even after 20 years of experience, you might still not know exactly how to do it right. That’s because marketing touches every part of the business from understanding your customer’s story to…
After getting hit by Google’s algorithm changes, many content creators and entrepreneurs have gone back to relearn the basics of marketing. Before these shifts, most didn’t prioritize email marketing—not an ideal move given how volatile the content business can…
Selling is straightforward until no one replies. Marketing is straightforward until you don’t get any results. Copywriting is straightforward until no one reads your copy. SEO is straightforward until Google pulls the plug. Real learning starts when you keep…
1. Embrace Active Voice Active voice makes your writing clear and dynamic. Which directly engages with your readers. Examples: – Turn “The apple pie was eaten by John,” into “John ate the apple pie.” – Instead of saying “This…
Even after a hundred years, most advertisers still haven’t grasped Claude C. Hopkins’ core insight 1. Advertising is salesmanship “The one purpose of advertising is to make sales.” In an age obsessed with AI-generated copy, flashy visuals, and…
When a distraught supermarket manager complained to the dean of Drexel Institute of Technology about slow-moving checkout queues costing him profits, he pleaded for a technology that could speed up the lines. However, the professor shrugged him off. Overhearing…
“Which would you buy? A dress shirt priced at $60 or the very same dress shirt, priced at $100, but ‘On Sale! 40% off! Only $60!’?” — Dan Ariely and Jeff Kreisler What is called Anchoring? “The first number…
New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move forward. – Seth Godin Until 1916, most American consumers handed their grocery lists to a store clerk, who would…
When Thami Mazibuko returned to Soweto six years ago, he discovered that there were very few bookstores in his township. So, he decided to launch one for his community. He firmly believed that reading not only improves literacy rates among…
In Washington D.C.’s Petworth neighborhood, a small ice cream shop is serving up freshly made cones with a generous spirit. At Everyday Sundae, owner Charles Foreman believes no one should miss out on ice cream — regardless of their ability…
A hairdresser named Pon Mariappan in Thoothukudi wants to encourage more people to invest their time in acquiring knowledge through reading books rather than wasting it endlessly scrolling through their phones. To make this happen, he devised a plan…
Peter Askew is the kind of person who has always believed in giving more than receiving. He worked as a marketing manager for several companies and helped generate solid profits during the early days of online marketing. But time…
Trying to change people’s behavior is a core part of marketing. But when a business relies too heavily on this approach, it can risk its future—especially for small businesses like a coffee shop, where even small missteps can seriously affect…
Marketers and businesspeople still cling to the illusion that people care about their brand’s purpose instead of making a real effort to understand their customers’ worldview. But the truth is, customers only care about one thing—does it solve their…