Peter Askew is the kind of person who has always believed in giving more than receiving. He worked as a marketing manager for several companies and helped generate solid profits during the early days of online marketing. But time…
Trying to change people’s behavior is a core part of marketing. But when a business relies too heavily on this approach, it can risk its future—especially for small businesses like a coffee shop, where even small missteps can seriously affect…
Marketers and businesspeople still cling to the illusion that people care about their brand’s purpose instead of making a real effort to understand their customers’ worldview. But the truth is, customers only care about one thing—does it solve their…
“Think big. Start small.” “Waiting for perfect is never as smart as making progress.” “The only thing worse than starting something and failing is not starting something.” “Instead of wondering when your next vacation is, maybe you should set up…
Most marketers have started asking, “What is your LinkedIn strategy, Facebook strategy, Instagram strategy, or Twitter strategy?” instead of asking, “What is your people strategy?” Social media marketing and advertising are not strategies—they’re about buying attention on these platforms or…
There are only two types of brands Purpose Brand Popular Brand What is a Purpose Brand? A purpose brand serves as a two-sided compass. One side guides customers to the right products, while the other directs designers, marketers, and…
“Don’t just satisfy your customers, delight them.” ~ Warren Buffet. Just think, how many companies’ products have you used or consumed over the past year that truly delighted you? After reflecting for a moment, you might recall a few…
To innovate a product for people, you need to understand their 1. Wants and Needs Distinction between Wants and Needs: Wants: Desires or preferences that are not essential for survival or basic well-being – “Nice to Have” Needs: Necessities required…
For years, consumers were led to believe that only picture-perfect vegetables deserved a place in their shopping carts. Misshapen or “ugly” produce was often discarded, contributing to a significant amount of food waste. However, a clever shift in marketing has…
How can you differentiate yourself when your products and services are very similar to those of dozens of restaurants in the market? Let’s take the example of a hotel in Salem, India, where the restaurant is run by a couple.…
In his book Influence, Cialdini writes that reciprocity is one of the most powerful forms of persuasion. He explains that when someone helps us selflessly or goes out of their way to support us, we naturally feel compelled to…
Get rid of the free mindset When customers pay for your product out of their own pockets, it sends a strong signal. Start asking them to pay from the beginning, or reduce the benefits of the free version. If they’re not…
Customers form opinions about quality based on their experiences, yet many companies merely use the word ‘quality’ as a marketing slogan to catch their attention, which neither provides a strong value proposition nor effective positioning. Note: Word-of-mouth marketing only proves…
📖✨ Unlock the Power of Storytelling for Your Business! Dive into the StoryBrand 7-Part Framework – a roadmap to captivate your audience and drive sales! 🌟 #1: A Character Every story starts with a character who wants something.…
In August 2023, Google Pixel teamed up with creative powerhouse Anomaly to launch a stunning campaign using 3D anamorphic billboards and it instantly grabbed attention across London. Anomaly brought the Pixel Fold to life with massive 3D illusions and…
To promote the new Dracula series on BBC, the team at BBC Creative went all in to design posters that carry the same dark humor and eerie charm as the show itself. The series comes from Mark Gatiss…
A video is worth a thousand pictures. 🎥 Sure, creating videos takes time but it’s one of the best ways to explain your customer problems in a interesting way. Videos are what truly grab attention and keep people…
Until you know your customers worldview, marketing is a conundrum. Instead of making a serious effort to know their customer’s worldview marketers and business people are still living in the day dream that “People care more about their brand purpose”…
Looking to position your product as the star of your advertisement? Highlight how it helps the lives of your clients! Take a cue from Volkswagen Park Assist ad created by Eric Schoeffler and his team at DDB…
In a world where products often come with limited warranties, EastPak has emerged as a trailblazer with its groundbreaking 30-year warranty on backpacks. This unique promotion clearly conveys the durability and long-lasting nature of its product. For many, a backpack…
In the ever-evolving landscape of marketing, one brand has seamlessly bridged the gap between the digital and physical realms by embracing a design principle known as skeuomorphism. New Balance, a renowned athletic footwear brand, has successfully translated elements typically…
Seth Godin about LittleMismatched.com In the world of socks, conformity has long been the norm – until LittleMissMatched.com came along. If you recall the Purple Cow days, you might remember the quirky charm of this sock company that…