Digital Marketing Specialist (Hybrid)

Location: Framingham, Massachusetts

Job Type: ContractCompensation Range: $30 - 33 per hour

Our Fortune client in the retail space is looking for a

Mid-Level Advertising Specialist to support the Digital Marketing Manager on the strategy, execution, optimization, and analysis of paid social campaigns on their In-House media buying team.

Duration is 3 months.

Responsibilities: Build Digital Marketing Expertise

• Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution, reporting, and continuously seek opportunities to improve results.
• Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team.
• Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance.
• Participate in cross-functional digital marketing knowledge sharing and education.

Drive Results (Plan, Execute, Measure) - Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting, serving as primary point-of-contact with planning / brand teams.

• Lead reporting, monitor campaign performance and provide actionable insights to ensure performance goals are met.
• Support Paid Social Manager with media planning and strategy.
• Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
• Innovative thinker with demonstrated experience in identifying and executing A/B tests to improve performance.

Cross-Functional Collaboration

• Collaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.
• Partner with creative teams on best practices, briefs and feedback to ideate content to drive results.
• Work closely with and train Digital Marketing Specialist on campaign execution and platform management.
• Collaborate with In-House buying team (paid search, affiliate, online video) on cross-channel strategy and execution.
• Cultivate and strengthen strategic partnerships with platform partners and external vendors.

Qualifications:

• 3-4 years of hands-on paid social media planning and buying experience.
• Expert knowledge of Meta Ads Manager required, experience with Pinterest and TikTok a plus.
• Retail and/or performance marketing experience is a plus.
• General understanding of digital analytics platforms (e.g., Adobe Analytics).
• Team player who is collaborative while being an effective communicator.
• Ability to interpret and analyze data and present it to a variety of stakeholders.
• Results driven, detail-oriented, and self-motivated.
• Excellent project management skills.
• Agile worker in fast-paced environment.
• Experience with Microsoft Office suite is required, particularly Excel.
• Related experience with a media agency, vendor or client-side media/marketing.
• Additional experience with executing and measuring various forms of digital media is a plus.
• Bachelor's Degree in Marketing, Advertising, Communications or related field.

JOBID: JN -092026-147080

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.