Marketing Database Specialist

The Marketing Database Specialist supports the casino’s player development, loyalty, direct marketing, and promotional strategies by maintaining accurate guest data, building targeted campaign lists, analyzing player behavior, and producing reports that help drive visitation, retention, reinvestment, and revenue.

Responsibilities:

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Compensation:

$25.00 per hour

Role requirements

• Working knowledge of SQL, relational databases, data extraction, or reporting tools is strongly preferred.
• Collaborative work style with the ability to partner effectively with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners.
• Ability to handle confidential and sensitive guest information with professionalism and discretion.
• Understanding of player reinvestment, segmentation, offer strategy, loyalty programs, and promotional analysis preferred.
• Strong written and verbal communication skills, with the ability to explain data findings to non-technical audiences
• Ability to manage multiple projects, deadlines, and campaign timelines in a fast-paced casino environment
• High attention to detail and commitment to data accuracy
• Strong analytical, problem-solving, and critical thinking skills

We're Bally's, and we've always been born to entertain.

Since the Ballyverse began way back in 1932, we've been creating engaging experiences everywhere, in a way that's accessible for everyone. Across Casinos & Resorts, Interactive, and Corporate, from the gaming floor to peoples' phones, we bring the thrill wherever our customers want to play.

But none of it would be possible without our people. Our team of 11,500 diverse minds who love what they do, celebrate each other's wins, and find fun in creating moments that matter. Whether you're energized by guest connection, technical innovation, or both, there's a place for you at Bally's.