Marketing Manager

Brief Description

The Marketing Manager is a highly organized, brand-centric leader responsible for ensuring consistency, quality, and efficiencies in the management, implementation, and execution of the True Homes Digital Marketing Platform across all appropriate Digital Marketing platform assets, including but not limited to the True Homes Website (operational and creative), third party advertising sites, and all other Brand Building Digital Marketing outlets. This role leads and develops the digital marketing team while growing the True Homes Digital Audiences through relevant, brand promoting content that focuses on the True Homes Product, The True Homes Culture, True Homes Locations, True Homes Design Studio, and other aspects of the True Homes Story. The Marketing Manager partners closely with the Corporate Partner – Marketing and other departments to ensure the digital platform aligns with and supports the broader True Homes Marketing Platform and brand standards. Additionally, this individual will create and maintain detailed Standard Operating Procedures (SOPs) in project workflow. The ideal candidate with embrace AI tools and marketing automation as core enablers of scale and quality. The Marketing Manager implements the Leadership Charter – establish team congruency with the True Difference Culture, demonstrates leadership consistent with the True North Leadership (TNL) Platform; matures their Functional Platform. Demonstrates high levels of team function and ability to execute.

Responsibilities

• Establishes team congruency with the True Difference Culture
• Demonstrated leadership consistent with the TNL Platform

True Approach: Interactions with Associates, Trades, Strategic Relationships that consistently reflect the

values of the company.

True Actions: Daily focus reflect franchise philosophy and synergistic structure including stewardship of

resources, congruent leadership, operational excellence, and results-focused execution.

True Acumen: Creates enterprise value through client focus, people development, stakeholder relationships,

operational discipline, and financial performance.

• Demonstrates high levels of team function with other Leaders.
• Team Leadership: Leads, coaches, and develops the digital marketing team and direct reports, providing day-to-day direction, performance feedback, and growth opportunities
• Manages the True Homes Website Content and Information using the Content Management System (Website CMS) including design, photos, floorplans, community content, spec home inventory, banner ads, pricing
• Manages all of True Homes Digital Mapping Advertisers and Partners including but not limited to Google Maps, Waze, and Apple Maps
• Creates and measures performance of new landing pages, blogs, SEO content and other content to enhance digital presence
• Tracks and reports on leads, sales, cost per source and other lead generation analytics on a weekly, monthly and quarterly basis
• Manages all email marketing and drip campaigns; provides design direction to the design team, deploys these emails in a timely manner and reports on analytics 48-72 hours after deployment to the Market Partner and all interested parties
• Ensures all directory listings of True Homes and applicable communities are accurate and updated regularly
• Manages the True Homes Marketing Lead Platform including lead generation tactics, weekly reports & tracking, weekly meetings with the Online Digital Partners, and overall gauging the health of True Homes Digital Leads
• Manages all Third-Party Digital Marketing Partnerships and Strategic Relationships including but not limited to Website Partners, Google Partners, Lead Partners, Photographers, Videographers, and various Digital Partners
• Oversees web-based marketing programs and initiatives including search engine marketing and optimization, home listing services and analytics including traffic, click-throughs, and registrations
• Supports all new communities and grand openings with strategic digital marketing plans on a quarterly basis
• Researches and recommends new digital marketing avenues and emerging platforms
• Explores new target demographics in new areas as True Homes expands; proactively grows and builds the True Homes Digital Media Brand throughout the communities and markets that we serve
• Manages the Digital Marketing related activities with the True Foundation and Builders Bridge
• Collaborates with the Corporate Partner – Marketing and other departments to align digital marketing strategies, standards, and timelines with the broader True Homes Marketing Platform
• Performs other duties as needed or required

Results/Accountability

• Ensures team congruency with the True Difference
• Ensures leadership congruency with the TNL Platform
• Achieves True Homes digital audience growth milestones, targets, and goals by deadline
• Achieves True Homes targeted digital lead milestones, targets, and goals by deadline
• Provides weekly performance reports for True Homes digital leads and various True Homes traffic channels
• Maintains all aspects of the True Homes company website as needed
• Ensures accuracy for website and plasma content
• Leads content generation that promotes the True Homes Culture, Product, and Brand
• Develops and retains a high-performing digital marketing team
• Manages and completes projects as assigned by required deadlines

Qualifications

• Bachelor's or Master's Degree in Marketing required
• Demonstrated online/digital marketing expertise and experience required
• Five or more years of professional digital marketing experience required
• Two or more years of experience leading or supervising a team required
• Home building marketing experience preferred
• Content generation experience including copy writing preferred
• Public relations experience preferred
• Project management experience preferred
• AI experience preferred
• Word processing skills required
• Valid driver's license, current automobile insurance, and reliable personal transportation required for travel within NC and SC
• Experience with Microsoft Office, Adobe Platforms, and WordPress preferred

General Requirements

• Excellent attention to detail
• Strong communication skills, written, and verbal skills
• Strong organizational skills
• Ability to work in a fast-paced environment
• Ability to lead, coach, and develop a team
• Ability to grow the True Homes digital lead and social media audience
• Ability to grow the True Homes brand via our online platforms
• Comply with all company policies and procedures
• Demonstrate the qualities and character traits as defined in The True Difference

Physical Requirements

• Must be able to remain in a stationary position 75% of the time
• Needs to occasionally move about the office to access file cabinets, office equipment, etc.
• Constantly operates a computer and other office equipment