Social Media Specialist, META

About the job

About The Company

Dr. Berg Nutritionals is a prominent leader in the health and wellness industry dedicated to addressing the root causes of health concerns. Our mission is to empower individuals to achieve optimal health through education, high-quality supplements, and holistic practices such as the Healthy Keto® diet. As a dynamic and innovative organization, we foster a work environment that encourages growth, creativity, and meaningful contributions. Our brand is globally recognized, with a strong social media presence reaching over 47 million followers across various platforms. We are passionate about transforming lives by providing reliable health information and premium products that support wellness journeys. Joining Dr. Berg Nutritionals means becoming part of a forward-thinking company committed to making a positive impact on health worldwide.

About The Role

The META Social Media Specialist will play a crucial role in managing and growing our social media presence on Facebook and Instagram. This position requires a strategic thinker with hands-on experience in content creation, scheduling, and analytics. The specialist will be responsible for developing engaging, platform-specific content that aligns with our brand voice and strategic goals. Utilizing trends, analytics, and industry insights, the role involves executing organic campaigns, monitoring performance metrics, and providing weekly trend presentations to ensure our social media efforts remain relevant and impactful. The ideal candidate will have a proven track record managing large follower accounts, demonstrate strong copywriting and visual content skills, and possess the ability to adapt quickly to shifting priorities and platform updates. This role offers the flexibility of remote work while contributing to a globally recognized brand dedicated to health education and wellness.

Qualifications

• Minimum of 3 years experience as a Social Media Specialist or similar role managing META accounts (Facebook/Instagram) with 100,000+ followers per account, including personal brand management.
• Proven ability to craft compelling, educational copy tailored to brand messaging.
• Experience translating senior leadership strategies into actionable social media plans.
• Strong analytical skills with the ability to interpret performance data and develop KPI-driven strategies.
• Basic graphic design skills with an eye for visual aesthetics.
• Excellent organizational skills with the ability to multitask in a fast-paced environment.
• Experience coordinating with remote or distributed teams, providing constructive feedback, and maintaining brand consistency.
• Proficiency in social media management tools and analytics platforms.
• Comfortable using Microsoft Office tools including Excel, Outlook, Teams, Word, and OneDrive.
• Up-to-date hardware and reliable high-speed internet for a home office setup.

Responsibilities

• Create high-quality, engaging content tailored for Facebook and Instagram, leveraging current trends and analytics.
• Schedule and publish posts using social media management tools, ensuring optimal timing for audience engagement.
• Monitor and analyze social media performance metrics such as engagement, reach, and conversions, using insights to refine content strategies.
• Stay informed on social media trends, platform updates, and industry news to keep the brand relevant and innovative.
• Present weekly reports on social media statistics and emerging trends to inform strategic adjustments.
• Execute organic social media campaigns in collaboration with the VP of Content Strategy to promote products, services, and events.
• Coordinate with creative teams, including writers and designers, to ensure content aligns with brand voice and aesthetic standards.
• Maintain consistency across all social media channels and ensure adherence to brand guidelines.

Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company.
• 80 hours of paid vacation to start, with additional PTO based on tenure.
• 40 hours of personal days annually for rest and personal needs.
• Paid gym membership to support health and wellness.
• Seven paid holidays each year.
• 50% discount on all Dr. Berg products.
• Fully remote work environment promoting work-life balance.
• Competitive hourly pay ranging from $30 to $40, depending on experience.
• Flexible work hours, Monday through Friday, 9am-6pm ET, with an unpaid meal break.

Equal Opportunity

Dr. Berg Nutritionals is proud to be an Equal Opportunity Employer. We are committed to fostering an inclusive, respectful, and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable law. We value the unique perspectives and experiences of our team members and strive to create a welcoming environment for all. Please note that we are currently hiring only within the United States, and applicants must be legally authorized to work in the country.